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Job Description :
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We are searching for a "Marketing Customer Analytics Senior Specialist" role for one of the leading multinational companies in IT/Telecom sector.
Marketing Customer Analytics is responsible for improving customer base knowledge through development of propensity models and customer segmentation.
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Perform critical and complex analysis to develop and maintain customer segmentation; from base segmentation to market segmentation,
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Support decision making processes with data-driven knowledge by delivering propensity models and ad-hoc analysis via analytical tools,
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Developing business KPI forecasting models via analytical tools,
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Responsible for segment deep-drive analysis to support/guide company organization to ensure data-driven decision making (via usage of analytics tools like Business Objects, MS Access, SPSS, SAS and KXEN),
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Responsible for preparing / updating monthly segment KPIs and segment transitions,
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Develop data mining models to identify churn risks and potential up/cross sell opportunities for customer retention&development and ensure data-driven decision making (via usage of analytics tools like Business Objects, MS Access, SPSS, SAS and KXEN),
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Responsible for the improvement of analytical capabilities and databases,
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Proactively develop customer knowledge,
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Developing business forecasting modeling via SAS Forecast Server and forecasting disconnection, port-out figures and activity levels to be used in company budgeting process and long-term planning.
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Qualifications :
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University graduate, MBA is a plus,
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Very good knowledge of analytical tools (Business Objects, SAS, SPSS, KXEN, etc..) ; as well as good understanding of database logic and simple coding via SQL,
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Good knowledge of telecom sector and minimum 3 years of experience in a similar role,
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Proficient with use of MS Office especially Excel / Powerpoint / Access,
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Excellent command of English,
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Good project management skills,
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Team work orientation and skilled in working with cross-functions,
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Male candidates must have completed their military services.
Grafton Recruitment, Türkiye İş Kurumu (İŞKUR) denetiminde 31.01.2006 tarihli 107 No'lu lisans sahibi özel istihdam bürosudur.
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